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SITEX 2012 Features Gaming Tournament & A Camera & Digital Media Zone

Sitex 2012 will be grabbing a slice of the online gaming pie! First in Southeast Asia, a dedicated online gaming tournament zone in SITEX 2012 for the hardcore gamers

Camera Digital Media Zone

Not only will hardcore fanatics of online gaming have plenty of reasons to rejoice at SITEX 2012, shutterbugs will also be able to shop to their hearts’ content at a dedicated Camera & Digital Media zone at Singapore’s longest-running consumer electronics and IT exhibition when it returns for the 24th time next week from 22 to 25 November at Singapore Expo Halls 4B, 5 and 6.

Intel® Extreme Masters Singapore

Online gaming addicts can look forward to cheering on 64 of the world’s best gamers from around the globe as they gather at SITEX 2012 to battle it out in two of the currently most popular online games – League of Legends and StarCraft II, through a series of tournaments to win a total prize pool of USD $82,000 (SGD,$100,000).

Intel Extreme Masters Singapore

Hardcore gamers can also showcase their gaming talents in free plays like Unreal Tournament 3 and F1 simulators to win daily prizes of Intel® CoreTM i7 processor Extreme Edition worth SGD $1,000 each.

SITEX 2012 is proud to be hosting the seventh season of IEM pro gaming tour which is a first ever in Southeast Asia. The event will be broadcasted online to over 140 countries, to more than 4 million unique viewers.

According to a Southeast Asian game market regional report by Niko Partners*, a market research firm, the online games market in Southeast Asia, is expected to increase more than two-fold from $400 million in 2010 to $834 million in 2014 with an estimated 90 million gamers.

A sentiment echoed by Mr George Woo, IEM’s Marketing Manager, “In alignment with our strategic direction to continue developing online gaming worldwide, Singapore has consistently been a popular tourist destination, especially in the Southeast Asia region. With high visitorship every year, SITEX is the perfect fit for us to reach out to the online gaming fraternity through our Intel® Extreme Masters Pro Gaming Tour.”

Camera & Digital Media Zone

For the first time in SITEX, a dedicated one-stop area for all shutterbugs’ photography needs is allocated. Not only will there be a wide showcase of the latest digital cameras, high quality tripods, camera bags and cases from more than 20 popular brands including Canon, Nikon, Olympus, Samsung and many others, shutterbugs can also look forward to picking up photography techniques at free workshops conducted by the Photographic Society of Singapore. There will also be models strutting down a runway, parading the latest IT gadgets.

Mr Eddie Chau, Chairman of Singapore infocomm Technology Federation, the organiser of SITEX says, “For visitors, the introduction of such dedicated zones pave the way for SITEX to be the preferred place for like-minded people to come together to exchange ideas, opinions about their favourite gadgets. Retailers can also stand to gain as these initiatives serve as test beds to gauge market responses where consumers are allowed to have first-hand experience either with new gadgets or to try out new online games before they hit the stores.”

Gadget enthusiasts will be spoilt for choice with the many memory storage devices offered by Patriot Memory, high clarity ViGi Vechicle Video Recorder with surveillance capabilities, GME’s waterproof case with in-built amplifier for any personal media player including mobile phones, Casio’s 10th Anniversary special limited edition of the new Exilim high speed cameras (where only 10 units would be available for sale in SITEX), just to name a few. In addition to winning attractive cash prizes in lucky draws, visitors can also look forward to real-time updates on the latest show deals, product launches and hourly promotions on Facebook and Twitter.

Happening at Singapore Expo Halls 4B, 5 and 6, SITEX 2012 is open to public from 22 to 25 November, 11am to 9pm. Admission is free.

Get the latest SITEX 2012 flyers, pricelists and other info at

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